Social Media Marketing works by the organic (or paid) distribution of the brand message to members of social media networks. It is very similar to traditional word-of-mouth marketing except now it is online. Messages spread from the brand, and between members. Members can also contact the brand through the networks.
Can social media marketing really help my business?
Yes! Information can be spread very quickly which is a good thing when the message is good, and not such a good thing when the message is bad. Nethertheless, the potential for brands is huge. For large brands, social media can reinforce brand image and provide a way of more intimate connections with fans. For smaller brands, social media is accessible and affordable in a way that traditional advertising such as billboards, print adverts, or TV adverts are often not.
But how can brands use social media marketing to share their message and connect with fans?
Check out our posts in how to do social media for business……
Which social media platform should you be using? That depends on what you do, but mostly on where your audience are. Do you know?
Have a look at our guide to which social media network is best for your business
LinkedIn is one of the most popular social networks around and it is especially popular amongst professionals. You can use LinkedIn as yourself as well as have a fan page for your business and also showcase pages for sub-brands.
LinkedIn is the oldest social network – yes it’s older than Facebook – and is used heavily by professionals, particularly older males with high incomes and above average education levels.
Read our article – How to use LinkedIn for Business
Twitter is possibly our favourite social media network for business. It’s fast, easy to use, and good for growth. You can do things on Twitter to help growth that you can’t on networks such as Facebook or LinkedIn pages.
B2B companies can get on much better on Twitter than other social media networks as lots of other businesses are on there too and there’s ample opportunity to join in conversations and to network with your audience.
Read our article – Using Twitter for Business
Read our article – Using Twitter Hours for business
Snapchat is one of those weird networks. It has good potential and fantastic reach in the youth market particularly. We just haven’t found a way to make it work for small business. Yet.
Check out our guide to Snapchat and find out why we’re still on the fence on this one
Scheduling your social media content is key for busy small businesses. Here, we look at 9 social media scheduling tools which could work for you
We spend a lot of time on social media, naturally, and see a lot of things. Some good, some bad. While there is no ‘right’ way to do your thing on social media, if you’re using it for business, you might want to avoid doing these 6 things….
Are you in the recruitment business? Social media can be a fantastic tool in reaching both candidates and clients.
Whether it’s advertising the latest vacancies, offering job-seeking advice, or showing clients that you’re pro-active and relevant, social media really is worth using.
If you’ve got more to say than social media can handle, then look at blogging. Here, experienced blogger Joanne shares her tips for blogging for business
If spelling and grammar isn’t really your bag, then we have a handy cheat sheet for you. Check out the common pitfalls and get it right!
Download our grammar cheat sheet at: Grammar and spelling for social media
Looking to use influencers to promote your brand?
Here’s all you need to know about starting to work with influencers and how to get the best from them.
tumblr is a social media network that we don’t use a lot here, but plenty of people do.
We asked work experience peep Ashley to tell us all about one of her favourite networks
In the UK property industry? We LOVE estate agent clients! There’s so much you can do.
From sharing your wares to talking about the property market, estate agency-ing is one of our favourite things.
Check out our latest blog posts……..
- How Social Media Marketing Works
- How to use LinkedIn for Business
- Beyond Facebook: An introduction to alternative social media platforms
- Buy an Hour and help Hearing Dogs for Deaf People
- Work Experience: Beth Grice
- The Internet turns 30! A timeline of marketing through the ages
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